Superbowl is one of the biggest TV events if the year.
It appears 19 times on the '50 Most-Watched Television Broadcasts Of All Time'.
Superbowl XVI raked in 40.02 million households. At many of those households, there may be Superbowl parties going on, so the broadcast will reach many, many people. That figure also doesn't include, bars, pubs or public viewing areas.
Some people - myself included - watch the Superbowl for the half-time show, and the commercials.
Superbowl commercials have a proven high degree of effectiveness. A lot of thought process and money goes into producing a Superbowl commercial. As a result, mostly all of them are 'good'. And 'good' makes people interested in the product. 'Good' makes people talk about the commercial, which gets the brand out there. The potential number of consumers of a product with a Superbowl ad is huge, and if you can reach the masses all at once, why not?
I think $3 Million is worth it. The whole bundle. The risk could result in mass interest of a product, and if it's a good product, people will buy it again, and the money will keep on rolling in.
Plus, they keep the Superbowl fans - like me - who watch for other reasons, happy.
It appears 19 times on the '50 Most-Watched Television Broadcasts Of All Time'.
Superbowl XVI raked in 40.02 million households. At many of those households, there may be Superbowl parties going on, so the broadcast will reach many, many people. That figure also doesn't include, bars, pubs or public viewing areas.
Some people - myself included - watch the Superbowl for the half-time show, and the commercials.
Superbowl commercials have a proven high degree of effectiveness. A lot of thought process and money goes into producing a Superbowl commercial. As a result, mostly all of them are 'good'. And 'good' makes people interested in the product. 'Good' makes people talk about the commercial, which gets the brand out there. The potential number of consumers of a product with a Superbowl ad is huge, and if you can reach the masses all at once, why not?
I think $3 Million is worth it. The whole bundle. The risk could result in mass interest of a product, and if it's a good product, people will buy it again, and the money will keep on rolling in.
Plus, they keep the Superbowl fans - like me - who watch for other reasons, happy.
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